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Using Business Lines to Manage Technical Publishing at PNNL

Speaker:  Pam Novak
Organization:  Pacific Northwest National Laboratory (PNNL)
Abstract: In today's corporate publishing environment, an individual - whether a manager or a staff member - needs to be both generalist and specialist. People have to become interdependent in order to tackle even moderately complex projects. Each person must understand and commit to the overall goal of the project and apply his or her specialized skill to its success. For the manager, this means that old ways of delegating authority are no longer adequate. Staff need to be involved in shaping business goals and implementing business plans.  In short, the manager must also be a worker and the workers must also become managers.

At Pacific Northwest National Laboratory, the Electronic Communications group (E-Comm) has piloted a management model that implements these principles. The ever-increasing depth and breadth of the work we do have been categorized into business lines, each with a staff member as business line manager. The group manager's job focus has changed considerably as a result.
Slides: PDF
Video: RealVideo G2 Format   RealVideo 5.0 Format    (Video Player Information)
Chair: Jim Pearce

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o15 May 2003oWinters
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