By Tiffany Shlain
Overview of Lecture
Understanding how to create for the web, is to learn about online culture.
§ Not grounded in a physical space
§ Speed of dissemination
* What are the attributes of online culture?
§ Communication: Email
Extends our memory
Telecommuting, travel (these seem to be opposite of each other, doesn’t give a full thought like the others)
Efficient dissemination of information
Email box never announces it’s full
Expectation of response time
The “Accidental” cc or bcc
New etiquette slow on the uptake
Rumors quick to spread
Expression limited to emoticons
Close, physical proximity
Not limited by physical distance
New ways of connecting
Face time is lost
Better understanding of the interconnectedness of the world.
All the variables and actions from other parts of the world that ultimately will affect you.
Cell Phones, Beepers
Forums to share thoughts
Database of information to fight terrorism
Stress on the worker of the constant stream of news.-No Filters
Network tool for terrorism
12 ft= Public Space
12 to 4 ft=Social Space
4 ft to 18 inches=Personal Space
12 Ft= Public Space=Web sites
12 to 4 ft=Social Space=Bulletin Boards and postings
4 ft to 18 inches=Personal Space=Email
Building trust in cyberspace
Understand the pro’s and con’s of the anonymity
Encourage a sense of community off and online
* Criteria for Judging for a Webby Award
Structure & Navigation
Engaging and appropriate for audience
Fresh & relevant
Links to related Sites
Clearly stated policies
(These last two seem passe – how about user created content – reviews, etc.)Provide an online archive
Develop Top 10 Lists
§ Structure & Navigation
Navigation is the ease of finding what the visitor seeks.
People rely on the quality of navigation more than other components
Be consistent, persistent and easy to find.
Create prompts, guides, tutorials, instructions to aid a visitor through a transaction/and or search task on a site
§ Why is information design *so* important?
Creates a sense of space
Allows navigation or movement through that space
Promotes priorities & goals
§ Visual Design
Clarity of purpose- The visual layout
How effectively does the design convey the idea and purpose of the site?
The visual design should convey craftsmanship
Clean and simple
Moderated Online Chats
Peer to Peer?
Tools (online trading, banking, etc.)
The ways in which the site technically functions.
Does it work on all browsers?
Does it work on various modem speeds?
How quickly does each page, text and images appear?
§ Overall Experience
A good web site is more than the sum of its parts.
Case Study of the best of the Web